Domino's Pizza launched a new application that transcribes your stomach noises to order pizzas. You simply ask your Smartphone for a meal proposal and it appears on the screen
February 25 th, 2015
The user is also rewarded with promotion codes. To avoid offending anyone, consumers can specify if prefer vegetarian or carnivore. The goal of the marketing coup, orchestrated by the agency Iris Worldwide, is to push Domino's Pizza customers to try new ingredients on their pizzas and new menus.
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