Online media empowers financial business



June 1 st, 2015

Websites are the best way for people to save or invest money. This is IAB South Africa association’s vision after its late 2014 survey in partnership with the multinational Effective Measure (EM) in. According to a third of the 7,200 respondents, the online advertising market allows investments and savings to effectively reach its target in SA. South Africans now give credit to content online media. Fin24 has totalled a monthly audience of 1.4 million visitors via web and mobile, according to Ecofin. Fin24 says that financial information is sought to be digitalised to engage consumers. Online space becomes a very powerful tool for financial institutions, said The Space Station’s CEO, Gustave Goosen.  

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